The sample/travel size I used was 1 oz and upon further inspection, I used most of it, not half like I stated in the video.
The full-size container is 7 oz, for reference. I use about 1 oz per treatment. If your hair is longer and/or thicker than mine, expect to use more than 1 oz.
The container says to leave it in for 5-10 minutes, but if you have dry or thick hair, leave it on for at least 10. Heck, leave it on for 15, or 20. Take your time with it!
I found that the gorgeous glossy, smooth, "sealed" finish in my hair lasted only a couple of days. So basically, I have to redo this hair treatment at LEAST twice per week to maintain it. And that's in addition to my other hair treatments I use too, like my hair oil and smoothing serums. (And no, I do not wash my hair daily, so it's not overwashing that is the culprit here. I wash my hair about 3 times per week).
It does state in the FAQs on Coco & Eve's site that dry hair should use this hair mask 2-3 times per week, and that means I should use it literally every time I wash my hair, and that is a very big time commitment.
That also means I'd be going through HALF A CONTAINER per week. At $45 per container, that's ridiculous.
I mean, it is literally cheaper AND less time-consuming to just get a deep conditioning/sealing treatment at my local salon.
My final verdict: It's a great product, but the effects don't last. The product is time-consuming to use and over-priced for what it is. This is very high-maintenance. I think if you have a special event or just want to help your hair recover after swimming in a chlorinated pool or something like that, this is great. I think it's great for a one-time-use, special occasion sort of thing. There is no way I'm dropping nearly $100 per month and doing this 3 times per week to maintain a little extra glossiness though.
It needs to be either LONG LASTING and LOW MAINTENANCE (like once per month or every other week), or it needs COST LESS. It can't be both annoyingly high maintenance and short-lived AND overpriced. I will pay extra to not have to waste my time, or I'll trade in time to save some dollars, but you don't get BOTH forms of payment!
It's a shame because I do like how great my hair feels afterwards. But it's not worth it. Not with that sort of upkeep and cost. I'm sure my stylist has a better alternative for my dry hair.
See you on Monday!